Shopify Analytics for an Adelaide Retailer

Challenge: A multi-store retailer lacked centralised reporting for margin analysis and campaign ROI. They relied on manual exports from Shopify, making timely decisions difficult.

What we delivered

• Automated ingestion of orders, customers and product catalogues from Shopify using secure API connectors.
• Daily ELT pipelines that normalise sales data into Bronze/Silver/Gold tables and dbt models for business metrics.
• Role-based dashboards showing daily P&L, cohort LTV and campaign ROI with alerting for margin erosion.

Impact

The retailer reduced reporting time from days to minutes, and improved promotional ROI by 18% after using our attribution dashboards.